Program Duration
3 Months
Training Hours
Morning Shift & Afternoon Shift

We are your best step towards a successful career in Digital Marketing
Best Digital Marketing Training Institute in Kochi ,Kerala

Why Digital Marketing Training?

Digital Marketing is the term used for promotions that are done online. The term Digital Marketing is self-explanatory. It suggests a shift within the traditional methods of selling. Zoople understood the broad scope of Top Digital Marketing Training in Kochi. Digital media is the new media that works with the help of the internet and has proved to be the fastest medium of mass communication. Digital marketing has thus now become an indispensable part of any promotional activity.

Marketing on the internet rose to importance owing to rapid technological innovations and more people using electronic devices. The massive user engagement involves more and more job opportunities. We provide the best digital marketing course in Kochi to meet the demands of the employment sector witnessing a significant share of jobs generated by the Digital Marketing Industry. Moreover, Zoople is reputed for providing the best Seo Training in Cochin as many of our students have been successfully placed as digital marketers in top IT companies.

Why to Choose our Digital Marketing Course in Kochi?

By now, you should have heard that digital marketing skills are in heavy demand, and the job market is booming. Not just booming, but at a very significant rate. Brands are putting more attention on digital marketing than ever before. Bigger budgets, increased pay, and numerous career choices are just some of the benefits of joining Top digital marketing training. Digital marketing is an exciting subject to be studied for a profession as it is basically selling a product by selling and looking for ways to engage with customers to build brand awareness and eventually close the sale.

The Best SEO Training in Cochin

We provide the best digital marketing training as our comprehensive course concentrates on more roles and skills than any other institute. Our course focus on the flexible, versatile nature of the business that makes it so fascinating and exciting. As there is a solid budget going into digital marketing now as opposed to traditional marketing, Zoople offers practical sessions on live projects.

The course is designed in mind the fact that 93% of online activity starts with a search engine. Zoople ensures that the way of instruction focuses on the continued effectiveness of SEO as an excellent marketing strategy as a great percentage of users make an online purchase at least once a month. We offer the best SEO training in Kochi as our trainers are constantly updated with the latest trends in the ever-changing and dynamic field of SEO.

Best Digital marketing is gaining widespread popularity owing to another important reason, which is that anyone thinking about starting or managing a business needs to have a basic understanding of top digital marketing in order to convert customers and profits. There is plenty of space for people looking to enter the world of digital marketing and related careers at present. For those who are technically minded and have an interest in marketing, there’s still plenty of demand and quite a high earning potential for those who specialize in technologies like SEO and SEM.

Training Syllabus

  • What is Digital Marketing
  • Why is Digital Marketing Important
  • Types of Digital Marketing
  • Traditional Marketing & Digital Marketing
  • Digital Marketing Opportunities
  • What Does a Digital Marketer do
  • The Future of Digital Marketing

  • What is Domain ? How to pick the right name
  • What is Web Hosting
  • What is WordPress
  • How to install Wordpress
  • Finding & Customizing themes
  • Indroduction to plugins
  • Indroduction to widgets
  • Adding Pages & Posts
  • Post Formats
  • Post Categories
  • Post Tags
  • Media (Images,Audio,Video)

  • BASICS OF SEO
  • ⁕How Search Engine works
  • ⁕ Understanding Search Engine Result Page (SERP)
  • ⁕ Types of Results are There in SERP
  • SEARCH ENGINE ALGORITHMS
  • ⁕ Google SEO Guidelines and PageRank Technology
  • WHAT IS SEO
  • ⁕ How Does SEO Works
  • ⁕ What is SEO Strategy
  • ⁕ Importance of SEO for your Business
  • On-Page SEO
  • ⁕ Introduction to On-Page Optimization
  • ⁕ Content Optimization
  • ⁕ Keywords
  • ⁕ Keyword Density
  • TITLE TAG OPTIMIZATION
  • ⁕ Headings
  • ⁕ Meta Tag Optimization
  • ⁕ URL rewriting
  • ⁕ Domain Name
  • ⁕ Image Optimization
  • ⁕ Image Alt Tags
  • ⁕ Anchor Text & Intenternal Linking Methods
  • TECHNICAL SEO
  • ⁕ Sitemap Generation
  • ⁕ OG Tag
  • ⁕ Robots file Creation
  • ⁕ SSL Certification (HTTP to HTTPS)
  • ⁕ Redirection
  • ⁕ Canonicalization
  • ⁕ Schema Markup
  • ⁕ Mobile friendly Test
  • ⁕ Website Speed
  • ⁕ Website Design Guidelines
  • GOOGLE SEARCH CONSOLE, BING WEBMASTERS , YANDEX
  • ⁕ Understanding Google Webmaster Guidelines
  • ⁕ Setting up a Google Webmaster Tools Account
  • ⁕ Adding your Website
  • ⁕ Navigating Webmaster Tools
  • ⁕ Using the Features
  • ⁕ Measuring insights
  • ⁕ Optimizing the Website
  • ⁕ Advanced Reporting
  • GOOGLE ANALYTICS
  • ⁕ How to Study Google Analytics
  • ⁕ Understanding dashboard element
  • ⁕ Interpreting Bars & Figures
  • ⁕ How Google Analytics can help SEO
  • ⁕ Tracking Revenue and Analytics
  • ⁕ Advanced Reporting
  • ⁕ Tracking Actions With GTM
  • OFF-PAGE SEO
  • ⁕ Introduction to Off-Page Optimization
  • ⁕ Link Building
  • ⁕ What is Backlink
  • ⁕ Dofollow & No follow
  • ⁕ What is PA & DA
  • ⁕ Directory Submission
  • ⁕ Business Listing
  • ⁕ Classifieds posting
  • ⁕ Social Bookmarking
  • ⁕ Business Reviews, Local Listing
  • ⁕ Search Engine Submission
  • *Blog Creation & Posting
  • ⁕ Blog Commenting
  • ⁕ Article Creation & Submission
  • ⁕ Guest Blogging
  • ⁕ Photo Sharing
  • ⁕ Slide Sharing
  • ⁕ Press Release Submission
  • ⁕ Question & Answer , Forums
  • ⁕ Competitor Link Analysis
  • ⁕ Skyscraper Technique
  • ⁕ Infographic Submission
  • SEO AUDITING TOOLS AND TECHNIQUES
  • ⁕ What is an SEO Audit
  • ⁕ Why Do u need an SEO Audit ?
  • LOCAL SEO
  • ⁕ What is Local Seo & Why is it Important
  • ⁕ Important Local Seo Factors
  • ⁕ Setup Google My Business (GMB)
  • ⁕ How to optimize GMB Listing
  • ⁕ important elements you must optimize on GMB Listing
  • ⁕ Citations: What is citations & Benefits of Citations in Local Seo
  • SEO TACTICS
  • *White Hat Seo
  • ⁕ Black Hat Seo
  • ⁕ Gray Hat Seo
  • HISTORICAL OPTIMIZATION TRENDS IN SEO
  • ⁕ Improve Readability
  • ⁕ Optimize Keywords
  • ⁕ Replace Outdated Informations
  • ⁕ Fix Broken Links
  • ⁕ Enhance Your Images
  • ⁕ Add an Editor's Note

  • AIDA MODEL CONTENT WRITING
  • ⁕ What is Content Writing
  • ⁕ Why Does Proper Content Writing Matters
  • ⁕ Types of Content
  • ⁕ How to Navigate The Content Writing Process
  • ⁕ Tips & Best Practices For Content Writing
  • ⁕ FAQ’s About Content Writing
  • CONTENT MARKETING
  • ⁕ Introduction to Content Marketing
  • ⁕ Why Content is important to business
  • ⁕ Types of Content Marketing
  • ⁕ Content Marketing Strategies
  • ⁕ The AIDA Model

  • WHAT IS SEARCH ENGINE MARKETING
  • ⁕ Advantages
  • ⁕ SEM Strategy
  • ⁕ Best SEM Tools
  • GOOGLE ADS
  • ⁕ Google Ads Fundamentals
  • ⁕ Search Advertising
  • ⁕ Display Advertising
  • ⁕ Video Advertising
  • ⁕ Shopping Ads
  • ⁕ Quality Score
  • ⁕ Remarketing
  • ⁕ conversion Tracking
  • BING ADS
  • ⁕ Bing Ads Fundamentals & Campaigns
  • GOOGLE ADSENSE
  • ⁕ Tips to Make Money with Google Adsense
  • ⁕ Types of Adsense Ads
  • ⁕ Google Adsense Payments

  • FACEBOOK MARKETING
  • ⁕ Facebook Page Creation
  • ⁕ Facebook Ads
  • ⁕ Facebook Paid Promotion
  • ⁕ Facebook Pixel
  • ⁕ Meta Business Manager
  • INSTAGRAM MANAGEMENT & ADVERTISEMENT
  • ⁕ Setting your Profile up For success
  • ⁕ Choose the Right Instagram Name
  • ⁕ Optimizing Your Instagram Bio
  • ⁕ Ninja Tactics : The Perfect pictures For Promotion
  • ⁕ How to Build Followers & Gain Attention
  • ⁕ How to Convert Followers to Customers
  • ⁕ Converting Followers to Website Visitors
  • ⁕ Hashtags is the key to Success
  • ⁕ Instagram Shadowban
  • ⁕ How to Make Money With Instagram
  • YOUTUBE MANAGEMENT & ADVERTISEMENT
  • ⁕ How to Create a Youtube Channel
  • ⁕ How to Create videos For Youtube
  • ⁕ How to Promote Youtube Channel
  • ⁕ Understanding Youtube Analytics
  • ⁕ Youtube Marketing Software
  • ⁕ Youtube Marketing Tips
  • TWITTER MANAGEMENT & ADVERTISEMENT
  • ⁕ What is a Twitter Marketing Strategy
  • ⁕ How to use Twitter For Business
  • ⁕ TwitterMarketing Tips
  • LINKEDIN MANAGEMENT & ADVERTISEMENT
  • ⁕ What is Linkedin Marketing
  • ⁕ Linkedin Marketing Best Practices
  • ⁕ How to use Linkedin
  • INFLUENCER MARKETING
  • ⁕ Influencer Marketing Statistics
  • ⁕ Types of Influencers
  • ⁕ How to Find Influencers
  • ⁕ How to Create an Influencer Marketing Strategy
  • QUORA MARKETING
  • ⁕ What is Quora
  • ⁕ Why Quora Makes Sense For Content Distribution
  • ⁕ How to Find Your Audience on Quora
  • ⁕ The Quora Flywheel Effects
  • ⁕ Content Distribution & Amplification
  • ⁕ What is Quora
  • ⁕ Why Quora Makes Sense For Content Distribution
  • ⁕ How to Find Your Audience on Quora
  • ⁕ The Quora Flywheel Effects
  • ⁕ Content Distribution & Amplification
  • SOCIAL MEDIA ROI
  • ⁕ What is Social Media Marketing ROI
  • ⁕ Key Elements of Social Media ROI Calculation
  • ⁕ Reasons to Calculate Social Media ROI
  • BRAND REPUTATION MANAGEMENT
  • ⁕ What is Brand Reputation Management
  • ⁕ Reputation Management Plan
  • ⁕ Reputation Management Software
  • ⁕ Reputation Management For Business

  • ⁕ What is EMail Marketing
  • ⁕ Introduction to Mailchimp & Account Creation
  • ⁕ Writing Subject Lines & Design Email
  • ⁕ Campaign Tracking & Report
  • Gmail Ads

  • *Introduction to Affiliate Marketing
  • ⁕ History, Key Players, Current Challenges
  • ⁕ Affiliate Types
  • ⁕ Choosing Your Affiliate Network
  • ⁕ Website Optimization For Affiliate Links
  • ⁕ Affiliate Promotion Techniques
  • ⁕ Monitoring

  • ⁕ Introduction to Ecommerce Marketing
  • ⁕ Ecommerce Advertising
  • ⁕ Types of Ecommerce Marketing
  • ⁕ Ecommerce Marketing Tips
  • ⁕ Ecommerce Marketing Strategy
  • ⁕ Ecommerce Marketing free Certifications
  • ⁕Why Seo Matters For Ecommerce Websites

  • How Do Become A Freelance Blogger
  • How to Make MoneyAs a Freelance Blogger
  • Best Websites for Beginner Freelancer

  • Data Analysis
  • Case Study Own Brand Creation
  • Optimization & promotion
  • CERTIFICATIONS
  • Google Digital Unlocked
  • SEMRush Fundamentals
  • Hubspot Certifications
  • GMB Certifications
  • Google Analytics Certification
  • Ecommerce Free Certification
  • GOOGLE ADS CERTIFICATIONS
  • ⁕search ads certification
  • ⁕display ad certifications
  • ⁕ video ads certification
  • ⁕ Shopping Ad Certification

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